Stay in touch. Digital solutions for the lockdown & beyond
We set a light on how to keep your business running with digital tools and relevant content during the pandemic and far beyond.
As long as lockdown and self-isolation impede physical meetings, there's a need for new ideas and strategies to cope with the situation and continue with our businesses. Digital transformation offers solutions for cancelled trade shows, closed shops and changed customer needs that work right now and long after the crisis.
When circumstances change, action is needed
We are currently experiencing one of the greatest challenges of our time. A challenge that forces us to change as all of a sudden as the covid wave cuts off our familiar communication channels. But business must go on – and it will! We just have to find new ways, and while we're at it anyway - why don't we use the current situation to make communication even better? Let's make it easier, more educating and entertaining than before. The time is right for creative solutions with a future perspective, for progressive projects, new services, developing fresh skills and the ability to look forward.
Waiting is wasting: Act brave!
Inevitably, we are currently experiencing a change in thinking and an increasing willingness to digitalise and establish new methods and processes – finally! It's long overdue. The digital transformation provides creative possibilities that have not been used to their full potential. But as most parts of our world are in lockdown, we need ways and tools to communicate well from a distance. We have to overcome the lack of relevant, human factors such as gestures and facial expressions that really make a difference when communicating. Only digitalisation can close this gap. That's why we now have to prepare high-quality content and highlight added value unambiguously so that the message reaches the recipient anyway.
It's not about finding a solution that fits everyone, it's about finding the best solution for each of us.
Everything you create now can also work for you in the future. Relevant content is convincing today and tomorrow, whether digital or analogue. But it takes an individual roadmap to fully use the potential of digital possibilities. As an agency experienced in developing relevant content, we've not only mastered the skills to do so, we also know which tools are available on the market. We look at each case individually to find the right tool for any challenge, any goal and any user. So let's turn the current circumstances into something good by working together on establishing new methods for your business and building a digital infrastructure that lasts.
Our new blog post series introduces new integrated approaches and solutions that make sense today, tomorrow and long after the crisis. Here’s a sneak peek on upcoming topics:
Virtual trade shows & events
We introduce you to real alternatives to cancelled & postponed trade fairs that have strong potential – even after the lockdown. To read the entire article, please click on the bottom right arrow.
Digital sales strategies
Social distancing keeps your consultants from meeting their customers? There are numerous tools worth checking out to still convince your clients.
E-Learning
Product experts inspire their sales teams with the latest innovations in product development. Live Broadcasting digital product presentations can be viewed together and from around the world. They provide a high level of attention and have enormous potential for learning thanks to interactivity, while gamification adds even more motivation. Sustainable success is guaranteed and increased by saving the high-quality content of the broadcasts in an online database and making it accessible for everyone at any time.
E-Commerce for manufacturers
With the help of direct sales, manufacturers may actively influence the digital experience of their brand. Newly gained, detailed insights into consumer interest and behaviour are used to address customers that retailers do not reach – without considering retailers as competitors.
Exciting topics that offer many possibilities to go digital. But what challenges are you facing right now and what action have you already taken to cope with the pandemic? We'd like to understand your professional experiences better and what you have learnt through the crisis, so please share your story with us and stay tuned for the upcoming articles. Subscribe to our newsletter on the .diff website and go follow our social media channels to stay on track with news from us.
Ready for the future? Get in touch now to arrange a non-binding strategy consultation.
Jakob Kugler Agency Director Mail: digitale-helfer@diff.de