Display of the Kennametal website on a tablet
Display of the Kennametal website on a tablet

Kennametal – Long live the king

Kennametal is known for finding solutions to protect against wear and tear in demanding environments. For the world's leading trade fair "BAUMA" we’ve showcased the novelty of the product with fine renderings and clever promotional animations.

High quality 3D. Drilling into the details.

The Road King’s efficiency is illustrated through high quality 3D animations. The viewer is immersed into the material and experiences the functionality and performance at close hand.

Kennametal products in high-quality 3D presentation by diff communications
Cover for animated video of Kennametal products in practical use
Kennametal Roadkind product in 3D view

Digitally perfect - a look to match the product.

Digital elevation - Doing justice to the boys in road construction and the product itself. The landing page alone will stop you in your tracks. State-of-the-art design for the Road King and for road construction.

Cover for video showing the landing page created for Kennametal by diff

Mobile without compromise.

Product Features Mobile Translated
Quick Service & Accessibility
Uncompromisingly responsive
Cover for video presentation of the mobile landing page created for Kennametal by diff

Proactive not prosaic. We’re going multi-channel.

Designed to be clear and self-explanatory in every format: We have created an individual range of 3D illustrations to highlight the product benefits in every channel (social, PR, print).

Print product for Kennametal by diff communications

A relationship with depth.

Through each layer, with each new tool - .diff works closely with Kennametal Inc. throughout all phases. Making it accessible, to see and understand. Because it is our passion to make hidden strengths visible. 15 years and beyond. For products that perform incredibly - just like our team.

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