Oerlikon Balzers – Strikingly innovative

Color for the industry: The Liechtenstein brand Oerlikon Balzers is a pioneer and market leader in color tool coating. The coating gives the product a longer service life and offers suppliers a striking way of differentiating themselves from their monochrome competitors.

A multi-sensory brand experience

At the EMO 2017, the world's leading trade fair, visitors were taken on a carefully orchestrated user journey through the various stations of the exhibition stand: From ultra-landscape videos and VR to real exhibits and tech information via touchscreen.

Presentation of a trade fair concept by diff for Oerlikon Balzers

Involvement is everything - from 2013 to today

Personal experience is the most sustainable way to create relationships and memories - so we developed a VR game that allows for immersion into the innovative potential of Oerlikon Balzers. Attracted by four curved screens , Oculus Rift VR glasses provide a real-feel experience of the product features . All derived from the key visual of the latest offshoot of the existing BALIQ® line from 2013. For old and new fans of the brand.

Approach to developing a VR game for Oerlikon Balzers

Cover of video showing a man wearing VR glasses in the immersive world of Oerlikon Balzers

Experiencing the product benefits through Virtual Reality

The BALIQ® UNIQUE principle of differentiation through color can captivate up to four players at a VR station. The game concept combines USPs of the product and the engagement of the trade fair visitors. Experiencing colors and collecting and comparing scores make for great fun in a consistent look & feel.

Details on the VR concept for Oerlikon Balzers

Presentation of an Oerlikon Balzers exhibition table using VR glasses

The finale with touch

After the VR game, a touch application rounds off the brand experience. The BALIQ® UNIQUE theme, like every product innovation, becomes part of the digital Hall of Fame and offers an eye-catching overview of the brand's product range.

Cover for video of the final presentation of the Oerlikon Balzers exhibition stand

Interactive screen from Oerlikon Balzers

"The uniqueness of our solution has been perfectly staged in a digital way, both vividly and playfully. A well-thought-out trade fair presentation with clever dramaturgy and the finest technological support".

Head of Communications at Oerlikon Balzers Coating AG

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