Oerlikon Balzers – Strikingly innovative

Color for the industry: The Liechtenstein brand Oerlikon Balzers is a pioneer and market leader in color tool coating. The coating gives the product a longer service life and offers suppliers a striking way of differentiating themselves from their monochrome competitors.

A multi-sensory brand experience

At the EMO 2017, the world's leading trade fair, visitors were taken on a carefully orchestrated user journey through the various stations of the exhibition stand: From ultra-landscape videos and VR to real exhibits and tech information via touchscreen.

Involvement is everything - from 2013 to today

Personal experience is the most sustainable way to create relationships and memories - so we developed a VR game that allows for immersion into the innovative potential of Oerlikon Balzers. Attracted by four curved screens , Oculus Rift VR glasses provide a real-feel experience of the product features . All derived from the key visual of the latest offshoot of the existing BALIQ® line from 2013. For old and new fans of the brand.

Experiencing the product benefits through Virtual Reality

The BALIQ® UNIQUE principle of differentiation through color can captivate up to four players at a VR station. The game concept combines USPs of the product and the engagement of the trade fair visitors. Experiencing colors and collecting and comparing scores make for great fun in a consistent look & feel.

The finale with touch

After the VR game, a touch application rounds off the brand experience. The BALIQ® UNIQUE theme, like every product innovation, becomes part of the digital Hall of Fame and offers an eye-catching overview of the brand's product range.

"The uniqueness of our solution has been perfectly staged in a digital way, both vividly and playfully. A well-thought-out trade fair presentation with clever dramaturgy and the finest technological support".

Head of Communications at Oerlikon Balzers Coating AG

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