Ziehm Imaging – A holistic digital experience
The goal of our collaboration with Ziehm Imaging is to communicate the solutions offered by this innovation leader in mobile X-ray equipment more effectively to the target group. We therefore begin our agile design process by creating personas that serve as a solid basis for building digital funnels. In order to track the performance of all measures, we rely on integrative, cross-touchpoint tracking with qualitative cookieless first-party data. We also combine these insights with a flexible design system that enables Ziehm Imaging's marketing team to respond quickly to customer needs and optimize customer journeys.
Website Re-Fresh: Innovation spürbar machen
As the central sales medium, we have given the website an update. In addition to the modern look and feel with 2D animations, parallax effects and harmonious white space, optimized user guidance and barrier-free design now ensure a high-quality, digital product experience.
In the background, a central and modular content system makes it easy to maintain the website in over 7 languages and five markets.
"In recent months, we have worked intensively with .diff on the further development of our website. It was particularly important for us to keep an eye on the user journey and focus on these needs. Collaboration within the team was transparent and agile. The use of planning tools has proven its worth."
Robin Popp – Marketing Manager E-Media
In our joint design sprints with Ziehm Imaging, we quickly and effectively tested new tools, developed processes and built libraries for specific requirements from the design system.
"My focus was on the further development of the newsletter and social media areas. By working collaboratively, we very quickly came to a result that we enjoy working with. The library in Adobe Express, for example, helps me every day to turn my ideas into digital assets."
Sabrina Kaul – Marketing Manager
Optimized user flow with increased conversion rate
The close cooperation with Ziehm Imaging and the in-house UX, UI and DEV teams enables us to develop and roll out complex digital systems efficiently and predictably and to develop them further in the long term. This has resulted in a well thought-out user flow that provides users with information according to their needs and facilitates personal contact with Ziehm Imaging. These contacts are transferred to the CRM via complex middleware and can be systematically processed and qualified by the sales team.
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