PUMA – POS Campaign: Concept, Design and Implementation
PUMA takes bold steps – and we at .diff developed the creative concept behind it. With striking illustrations and a distinctive claim, we created campaign assets for the point of sale that stand out in the Black Week discount chaos and effectively capture the attention of customers.
POS Rollout in 100 Stores ACROSS EUROPE
To place the campaign in around 100 PUMA stores across Europe, we developed 811 print assets and 294 videos. For maximum on-site impact across all POS formats, each asset was tailored to the respective store.
Impact on Every Level
Large-scale window displays attract attention from outside, while floor stickers, videos and banners inside the store draw attention to the discount promotion. All assets follow the same visual identity to amplify the campaign's impact and ensure recognition.
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