PUMA x Intersport – Chatbot
PUMA and INTERSPORT leverage chatbot marketing with powerful testimonials. With the latest PUMA styles, influential personalities with a large reach show fans how workouts, nutrition and functional fashion play together. This is us spreading the brand love in a relevant fashion for the second time already.
Get in touch now, girls and boys!
1.3 billion active Facebook Messenger users offer enormous potential for reaching target groups. Thousands are already fans of the brand and its testimonials - or are ready to be via this bot. We have put products and stars on the messenger platform to share insights and PUMA it-pieces with fans. Styles from the DO YOU and 24/7 collections are available online or locally at INTERSPORT.
From the idea to the storytelling to the interaction with the fans - many players are involved in the project: Five brand, testimonial and agency managers, one copywriter each, and legal, sports and nutrition experts require agile project management to implement two chatbots in 6 languages and 13 countries. After intensive testing, we are in charge of the community management during the campaign and evaluate KPIs to measure success.
First-hand brand values
With the DO YOU collection, influential PUMA testimonials grow beyond themselves . Exclusive workout & nutrition tips bring the brand and Fangirls together. The option to purchase styles directly is built in.
A story from the warm-up to the shop
Give strength , show attitude: PUMA celebrates the brand experience with Lewis in contemporary style. The storyline features Lewis’s fitness and nutrition tips in the latest PUMA look. Fanboys are guided directly to the online shop or nearest store.
The PUMA x INTERSPORT chatbot was launched in 2018. A bot for girls, a bot for boys. Both represented with strong testimonials, the story merges workouts, recipes and styles into the desired user journey: The chat positions the collection to guide fans to the PUMA shops. This has been working so well that we were asked to continue with the campaigns in 2019 - with new testimonials and benefits .
"An innovative marketing tool that enables us to combine multiple goals in one - brand awareness, engagement, product training and driving traffic."
PUMA Marketing Management, Europe
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