References and news of the agency .diff

We have implemented projects in various disciplines for renowned brands and companies.

The Agency

Relevant communication for the challenges of digital transformation.

Click click bang – intuitive progress!

New technologies, new ways. We’re disrupting web processes for a better user experience.

MADELEINE online shop

MADELEINE’s international online shop has entered new markets and reflects an understanding of the lifestyle of its customers.

PUMA x Intersport Chatbot

PUMA and INTERSPORT leverage chatbot marketing with powerful testimonials.

Phonak – A Sonova Brand

Wearing a hearing aid today is more cyborg than old-school. Two campaigns launched in one timeline.


Egon N˚63® - sophisticated marketing for a high-profile real estate project.


International high-speed rollouts of retail campaigns – fully in sync with the brand.


The Road king was a real attraction at the Bauma fair. Road milling tools are the kings of asphalt.

Oerlikon Balzers

Colorful tool coating with brilliantly staged VR; the brand is all about all-round innovation.

Plastic, but essential

Plastic is used in many areas where there still is nothing to replace it. Sumitomo (SHI) Demag Plastics Machinery GmbH from Schwaig, Germany, produces the injection molding machines required for this purpose. For perfection in the things we need - such as medical equipment or packaging.

Identity follows technology. A Corporate Refresh

Several international locations. No consistent brand language: A unifying solution is needed! The brief: A minimally invasive intervention for seamless consistency. In addition, the refresh must also convey internationality, professionalism and tangibility. Our approach: Question existing elements. Create clarity. Set the parameters. To create a clear set of rules for all companies worldwide.

In sync with the brand

The redesign succeeds through the sum of its adaptations: Fewer elements. Precise guidelines. The changes to the CI are minimally invasive and yet totally contemporary. The clear design thus embodies the technology of Sumitomo (SHI) Demag.

From Refresh to First Campaign: A Proof Run for Efficiency

The introduction of the new IntElect machine generation is the start of a comprehensive campaign in the new brand image. A 3-part ad series teases with product advantages ahead of the release. All campaign elements make the technology transparent and target-oriented - for full order books and enthusiastic customers. We increase the anticipation and eradicate skepticism with rational facts and appealing design.

We spread enthusiasm - from concept to release

The campaign for the release event in the company's plant is fraught with suspense. Beforehand, an open house mailing of an elaborate pop-up invitation offers a first glimpse of the new IntElect machine generation. For the event itself .diff unveils the innovation with wall installations and animations of the new features. USPs are animated in 2D and the product staging itself is in 3D.

Increased anticipation and registrations

The landing page serves as a digital continuation of the invitation card. The guest learns interesting facts about the event, in the fresh new Corporate Design. This increases both the anticipation and the number of registrations.

"Brand presence and communication excellently reflect our company. The fresh, recognizable corporate identity is an ideal basis for the sales launch of the new injection moulding machine".

Summary of Marketing Management at Sumitomo (SHI) Demag

Oerlikon Balzers Colorful tool coating with brilliantly staged VR; the brand is all about all-round innovation.
Jobs Progressing across disciplines: Our vacancies at .diff

Sumitomo (SHI) Demag

High-end technology for injection moulding machines, happy end for the brand appearance.


Progressing across disciplines: Our vacancies at .diff