Plastic, but essential
Plastic is used in many areas where there still is nothing to replace it. Sumitomo (SHI) Demag Plastics Machinery GmbH from Schwaig, Germany, produces the injection molding machines required for this purpose. For perfection in the things we need - such as medical equipment or packaging.
Identity follows technology. A Corporate Refresh
Several international locations. No consistent brand language: A unifying solution is needed! The brief: A minimally invasive intervention for seamless consistency. In addition, the refresh must also convey internationality, professionalism and tangibility. Our approach: Question existing elements. Create clarity. Set the parameters. To create a clear set of rules for all companies worldwide.
In sync with the brand
The redesign succeeds through the sum of its adaptations: Fewer elements. Precise guidelines. The changes to the CI are minimally invasive and yet totally contemporary. The clear design thus embodies the technology of Sumitomo (SHI) Demag.
From Refresh to First Campaign: A Proof Run for Efficiency
The introduction of the new IntElect machine generation is the start of a comprehensive campaign in the new brand image. A 3-part ad series teases with product advantages ahead of the release. All campaign elements make the technology transparent and target-oriented - for full order books and enthusiastic customers. We increase the anticipation and eradicate skepticism with rational facts and appealing design.
We spread enthusiasm - from concept to release
The campaign for the release event in the company's plant is fraught with suspense. Beforehand, an open house mailing of an elaborate pop-up invitation offers a first glimpse of the new IntElect machine generation. For the event itself .diff unveils the innovation with wall installations and animations of the new features. USPs are animated in 2D and the product staging itself is in 3D.
"Brand presence and communication excellently reflect our company. The fresh, recognizable corporate identity is an ideal basis for the sales launch of the new injection moulding machine".
Summary of Marketing Management at Sumitomo (SHI) Demag