Fashion – digitally re-imagined
MADELEINE’s international online shop has entered new markets and reflects an understanding of the lifestyle of its customers: Independent, stylish, 24/7 – feeling at home everywhere.
Expansion plans for a style-setter – in 18 additional countries
The world needs strong women. If fashion can help us get there - then even better. We have innovatively implemented the brand value: We've expanded MADELEINE’s online shop, previously catering to nine countries, with an international online store to a further 18 EU countries. In the medium term, the plan is to go global beyond European borders. The new online shop has been designed as an “online only” platform. In contrast to the pre-existing shops, the classic print catalogue production is dispensed with as a sales channel and the online shop will be advertised purely through digital means. Straight from the launch we’ve supported the project with various performance marketing measures. Based on the existing corporate design of the individual country-specific shops we set the standard with a new look, for a positive user experience in e-commerce. Using the open source e-commerce platform Magento, we have tempered the technically challenging IT structures and redefined them from a business point of view. The main task was to integrate the old and new, with overall harmonization being the icing on the cake. This was ultimately necessary in order to make the leap towards real-time shopping: A bold statement - for growth, internationalization and the digital lifestyle of the target audience.
Fits like a glove
In order to find the best interface, we approached this as others approach fashion – analyze, derive, create. In this way we create online shops that fit the brand like a perfectly combined outfit – with a user journey that encourages a shopping spree. Technical evaluation is the formula behind this digital blockbuster.
High-tech beneath the surface
The creation of a web shop is like a big puzzle: Only when all the pieces fit, do you get a smart platform: on MADELEINE.com, ladies can now be inspired by high-quality fashion, and find and order available items in real time. The online shop is just as sophisticated as its high fashion clientele.
Making complex things simple
With UX wireframing and prototyping we discuss the simplest way to operate the site: An excellent user experience emphasizes the items; the interface sets them perfectly in scene.
CSS – High Fashion, but digital
We start each project with one point. Our web development is equally structured in a modular way, from small to large. So, everyone in the team, including the customer, has an early and optimal view of the status. Everyone gets involved in what they do best: From the UX design to the code. Nothing is left to chance: The visual appearance supports the function or statement as well as the identity of the brand.
Style that always fits
Responsive design and the optimized user interface make every form factor a pleasure to use: a necessity for a clientele who likes to browse and shop after work from home or on the go.
