People centricity creates relevance
How people-centered working improves the quality of our work and the results of our clients
From Customer Centricity to Human Centricity
Human-centered thinking and action is a new paradigm that must be taken into account in technological change. It is about developing sustainable concepts and solutions that focus on the individual. Trend researchers such as Peter Wippermann also predict the shift from Customer Centricity to Human Centricity. According to this, business will no longer follow pure profit, but will recognize the needs and uniqueness of target groups and employees more strongly.
From humans for humans
We are all driven by emotions, desires and needs. At .diff, we therefore believe that a human-centric approach to customers, end users and employees leads to better results. In our collaboration, our processes and in the development of creative solutions, we therefore ask ourselves the central question: "How can we help people with our services?".
Where creativity meets consulting
Our clients feel .diff's human-centered approach not only in the quality of our results, but also in the personal collaboration. We see ourselves as a hybrid of creative agency and management consultancy, taking into account the individual needs and project requirements of our clients every step of the way. In this way, we empower companies to better understand themselves and their target audience and make more sustainable decisions.
Human centricity drives innovation
People often make decisions not out of reason, but because they are guided by emotions, values and desires. Following the design thinking approach, we therefore first analyze the problem before we develop solutions. We put ourselves in people's shoes, analyze their needs and behavior along the customer journey. We develop strategies and translate ideas into solutions that are really needed. In this way, we create integrative, tailored measures of relevance.
Strengths
Every person and every company has different needs. Every project is therefore unique. That is why we have expanded our expertise and competencies in a wide variety of areas over the past few years.
Experience mobility
Bold projects need compelling content: with 3D renderings, modern app design and WebGl, we bring the visionary idea of our client Max Bögel's maglev train to life.
Let's Pro
Gen Z ticks differently. For successful recruiting, we ensure a modern employer brand for Sumitomo (SHI) Demag that fills apprenticeship positions with a target-group-oriented approach, modern design and a variety of measures.
PUMA x Intersport Chatbot
More than fashion: For targeted marketing via chatbot, we combine influencers, workouts and nutrition tips with functional fashion.
