Interactive 3D product presentation
8 reasons why companies should use 3D applications in sales & marketing
3D applications create an innovative and compelling way to showcase products and engage buyers. We've been helping our clients communicate product value using 3D for more than 16 years now. Here are 8 reasons why you should integrate 3D applications into your marketing strategy, too.
1. realistic product presentation
With 3D applications, users can view a product from different angles and test its functions in a realistic virtual environment. This allows potential buyers to get to know the product before they buy it, which speeds up the purchase decision.
2. Interactive product visualization
Potential buyers can interactively explore products in 3D applications, change parts, zoom in and rotate. This interactivity promotes engagement and product understanding because the target audience experiences "up close" how the product looks and works.
3 individual product customization
3D models allow products to be customized and personalized according to individual preferences. These customization options create a sense of uniqueness, thereby increasing the likelihood of purchase.
4 customizable storytelling
Whether at trade fairs, events or sales meetings: 3D applications can be used to address the individual needs of the audience, to set the focus and to create "aha" moments.
5 Effective training
For complex products, 3D applications facilitate the transfer of knowledge through training and demonstrations. Employees and potential buyers can more easily understand how the product works, which leads to a better understanding of the product. 3D applications are therefore particularly important in industries with technologically sophisticated products.
6 Cost efficiency and resource conservation
The use of 3D applications reduces the need for physical prototypes, as companies can make changes and improvements to the product directly in the virtual environment - even before physical manufacturing takes place. This saves costs and is also more environmentally friendly.
7 competitive advantage
Companies that use 3D applications demonstrate that they are using innovative technologies and are open to progress. This sets them apart from the competition and improves their brand perception.
8 global access and presence
3D models can be made available online across different platforms and devices. This allows companies to present their products to a global audience without having to be physically present. This increases reach and enables companies to reach potential customers worldwide.
The current trend: real-time 3D in the browser
Right now, real-time 3D displays in the browser are all the rage. This technology opens up a wealth of possibilities and applications, from interactive 3D models to immersive 3D websites.
The future: augmented- and virtual reality
Where is 3D headed? Augmented reality (AR) and virtual reality (VR) will continue to grow in importance. Companies like Apple are increasingly investing in AR and VR, showcasing products like Apple Vision Pro that will change the way we see the world.
3D applications offer a compelling and immersive way to showcase products, engage people and drive sales. They are not only a technology of the future, but also a current necessity for companies that want to succeed in the marketplace. Fancy using this exciting technology for your products and services? Then let's talk!
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