More Cyborg than old-school
The hearing aids produced by the Swiss brand Phonak are known for outstanding performance. Thanks to the latest technology and perfect customization of the devices, people are able to experience beyond their natural limitations . So, we’re working hard in all areas - B2B, B2C and B2B2C, to advance this renaissance of the hearing aid.
Two campaigns, one time window
Subtlety and conceptual strength. One launch – two films, which address cleverness on the one hand and the sensibility for an unseen listening experience on the other. The strengths of the respective devices and user types are shown in an amusing and sensitive way. .diff provides complete support for both campaigns. From the idea to storyboards and organization to implementation.
Discreet and compact
We’ve dedicated a film to Phonak's very inconspicuous hearing aid, Virto B: because a first hearing aid should be a moment of excitement, like a first date. Getting older can bring about changes, but with discreet support good hearing doesn’t have to be one of them.
The battle for the best trick
Everyday life is fast. But some are faster with Life Hacks. With this popular theme, we show the ingenious feature of Phonak's first rechargeable hearing aid. The social film got a huge response.
Focus on the essential
Our style and expertise: presenting benefits and making them tangible. Light, digestible info-bites, across all disciplines.
Sonova is the favourite among hearing aid professionals. Via iFrame, they can view selected content on all devices whenever they want. So, there's more time for the customers who need it.
Corporate with Extensions
Regardless of strict corporate guidelines - every post, every infographic gets what it deserves: 100% love - right up to the upload into asset management. We broaden the iconography and convey information in a visual and self-explanatory way.
The sky is the limit
User behavior and preferences are the yardstick: only when you know what works can you be more effective. Together we evaluate the KPIs of the campaigns, draw conclusions for upcoming releases and choose successful channels and tools.