A contemporary, recognisable look: We give BECO BERMÜLLER’s corporate design the appropriate air of professionalism and optimise the brand presence for the digital world.
Growth demands change
From a Franconian trading company to a Europe-wide specialist in just 60 years: As a supplier of innovative products and system solutions for the construction industry, BECO BERMÜLLER is growing rapidly. At the same pace, the design has also evolved – but not universally. Starting with a completely revised logo, we are ensuring a sustainable and uniform brand presence with a consistent corporate re-design.
Clarity creates identity
The visual appearance conveys the personality of a brand. That’s why we translate corporate values into graphic attributes. BECO BERMÜLLER’s DNA is reflected at all levels of the corporate design, creating a professional, unmistakable brand identity. For our client, this means a clear formal language with clean elements and a high recognition factor.
Preserving the familiar, daring the new
For the new edition, the previous logo forms a useful springboard. As a familiar design element, we are keeping the four stripes and using them to reduce the logo to a single letter. The minimalist style transports the traditional logo into the present and leaves a lasting impression, even in the smallest of spaces.
A concept for the future
No bells and whistles. Shape, colour, typography – each component is justified, well thought-out and functional. Reduced elements direct the focus to the essentials, while coherent illustrations serve as striking explanations with emotional appeal. Conceived in a modular way, the corporate design can continue to grow with BECO BERMÜLLER in the future.
A coherent image on all channels
And putting it into practice? Easy! From business stationery to websites, the comprehensive refresh guarantees a consistent appearance. Analog and digital, the new corporate design fits in authentically and conveys a strong brand message that suits our customer.
Conclusion from the marketing management at BECO BERMÜLLER
“Revising the brand presence was an emotional topic for us as a family business. But we were immediately thrilled with the result: every detail is coherent, well thought-out and easy to adapt.”