A holistic digital experience

Optimized presence on all relevant channels

The aim of our work with Ziehm Imaging is to communicate the solutions of the innovation leader in mobile X-ray devices more effectively to the target group. We therefore start our agile design process with the creation of personas, which serve as a strong basis for the development of digital funnels. 

In order to be able to track the performance of all measures, we rely on integrative, cross-touchpoint tracking with qualitative cookieless first-party data. We also combine these insights with a flexible design system that enables Ziehm Imaging's marketing team to react quickly to customer needs and optimize customer journeys. 

Website Re-Fresh: Innovation spürbar machen

As the central sales medium, we have given the website an update. In addition to the modern look and feel with 2D animations, parallax effects and harmonious white space, optimized user guidance and barrier-free design now ensure a high-quality, digital product experience.
In the background, a central and modular content system makes it easy to maintain the website in over 7 languages and five markets. 

Website Re-Fresh:  Innovation spürbar machen

„Wir haben in den letzten Monaten intensiv mit .diff an der Weiterentwicklung unserer Website gearbeitet. Uns war dabei besonders wichtig, die Journey der User im Blick zu haben und diese Bedürfnisse in den Vordergrund zu stellen. Die Zusammenarbeit im Team lief transparent und agil. Der Einsatz von Planungstools hat sich dabei bewährt.“

Robin Popp –  Marketing Manager E-Media

Robin Popp – Marketing Manager E-Media

In our joint design sprints with Ziehm Imaging, we quickly and effectively tested new tools, developed processes and built libraries for specific requirements from the design system.

„Mein Fokus lag auf der Weiterentwicklung der Bereiche Newsletter und Social Media. Durch kollaboratives Arbeiten kamen wir sehr schnell zu einem Ergebnis mit dem wir gern arbeiten. Die Library in Adobe Express hilft mir beispielsweise täglich bei der Umsetzung meiner Ideen in digitale Assets.“

Sabrina Kaul - Marketing Manager

Sabrina Kaul - Marketing Manager

Optimized user flow with increased conversion rate

The close cooperation with Ziehm Imaging and the in-house UX, UI and DEV teams enables us to develop and roll out complex digital systems efficiently and predictably and to develop them further in the long term. This has resulted in a well thought-out user flow that provides users with information according to their needs and facilitates personal contact with Ziehm Imaging. These contacts are transferred to the CRM via complex middleware and can be systematically processed and qualified by the sales team.  

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Ziehm Case A holistic  digital experience
Desire for the future?

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Maik Litzius Agenturleiter
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