PUMA – Concept for retail communication
The fashion and lifestyle industry is characterized by its ultra-fast pace. One collection chases the next – and the same goes for each campaign. Both nationally and internationally. We take the PUMA ethos “Forever Faster” to the retail communication and live by it – always in time.
All that glitters is gold.
.diff develops and adapts PUMA retail campaigns and reliably rolls them out across Europe within a very short time frame. From shop window and in-store design to the development and implementation of accompanying social media and videos. For example, the “SUEDE 50" campaign to celebrate the 50th anniversary of the PUMA shoe classic.
From the idea to the bling.
PUMA SUEDE is a versatile classic and has been for 50 years. The display concept allows for up to 50 different SUEDE models to be presented - highlighted with gold style elements. The idea is a go! That’s when co-ordination of materials and possible installations begins, resulting in print data and assembly manuals. The concept is now being rolled out smoothly to storefronts and shop floors at all 14 full-price stores in Europe.
An outstanding achievement.
The staging of PUMA SUEDE's 50th anniversary started on schedule in all full-price European PUMA Stores. The campaign is accompanied by individual events with various giveaways, videos, social media campaigns and a newsletter. SUEDE, SUEDE, HOORAY!
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